Marketing - Think Outside The Box

I'm the type of guy that loves the unscripted candid video shot! This was one of those spur of the moment videos for sure, but I couldn’t contain myself not let you guys know about the Gain Through Givings B2B referral group that we started! I am SUPER excited about this group and the impact that we will make in the marketplace. We've all heard it, other's have even spoken it to us, however we actually do it. We are an others focused group relaying on the golden rule and the foundation fundamental life principle that, "Give, and [gifts] will be given to you; good measure, pressed down, shaken together, and running over, will they pour [a]into [the pouch formed by] the bosom [of your robe and used as a bag]. For with the measure you deal out [with the measure you use when you confer benefits on others], it will be measured back to you." Luke 6:38

In this group we will be tracking how many referrals, deals, and sales individuals help others create! And the beautiful thing is that it will be available for all to see on the “score board.” We will be gathering bimonthly for a time to socialize and relationship building discovering how we can help each other within the group. All group social events will be followed up with member choosing “Power Hours” where you can actively develop referrals for group members. Of course nothing is required of the participates however there is an organic built in pruning system since we will be showing which individuals participate in giving referrals and come with a spirit of giving and those that do not.

From a business stand point, I would highly recommend using ideas like this to help you gain an edge in the market place! You have to understand however that isn’t a one and done overnight marketing machine homerun. However, understanding the principles of The Accumulative Effect you can clearly see how with a little bit of vision, along with inspiration from God, back up with executing action how a group like this will pay dividends not only for the participants but also for your personal business!